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The Complete Copywriting Workshop For Increased Online Sales
Introduction
Introduction To Copywriting (2:58)
Copywriting Is A Necessity For Every Business (4:43)
Anatomy Of A Salesletter
Anatomy Of A Salesletter (3:28)
Anatomy Of A Salesletter - Exercise (2:30)
The Slippery Slide (3:39)
Your Voice - How To Set The Tone For Your Salesletter
Your Voice (3:14)
Your Voice - Demo - Examples From Real-World Salesletters (7:00)
Your Voice - Exercise (2:41)
Using Both Emotions And Logic In Your Salesletters Or Video Scripts
Use Emotions And Logic (7:01)
Use Emotions And Logic - Examples From Real-World Salesletters (6:15)
Use Emotions And Logic - Exercise (3:10)
The Importance Of The Headline In Copywriting
The Headline (4:01)
The Headline - Examples From Real-World Salesletters (11:33)
The Headline - Exercise (2:45)
The Proper Use Of The Sub-Headline As A Secondary Headline
The Sub-Headline (2:40)
The Sub-Headline - Examples From Real-World Salesletters (7:12)
The Subheadline - Exercise (2:44)
How To Craft A Value Proposition
The Unique Selling Proposition (2:34)
The Unique Selling Proposition - Examples From Real-World Salesletters (6:30)
The Unique Selling Proposition - Exercise (2:41)
Crafting A Proper Introduction To Your Salesletter
The Introduction (2:04)
The Introduction - Examples From Real-World Salesletters (5:33)
The Introduction - Exercise (2:51)
Sub-Headlines - Sprinkle These Throughout To Re-Engage Your Readers & Viewers
The Sub-Headlines (2:37)
The Sub-Headlines - Examples From Real-World Salesletters (5:40)
The Sub-Headlines - Exercise (2:44)
Creating A Climactic Conclusion
The Conclusion (2:37)
The Conclusion - Examples From Real-World Salesletters (5:23)
The Conclusion - Exercise (2:52)
The Call To Action - How To Compel The Sale
The Call To Action (CTA) (6:58)
The Call To Action - Examples From Real-World Salesletters (5:16)
The Call To Action - Exercise (3:36)
Additional Marketing Elements That Help Make The Sale
Marketing Elements That Sell (5:49)
Marketing Elements That Sell - Examples From Real-World Salesletters (5:31)
Marketing Elements That Sell - Exercise (4:28)
Conclusion - This Section Concludes The Course
Conclusion (2:25)
Supplementary Materials - Bonuses
Course Presentation In PDF Format (For Download)
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Marketing Elements That Sell
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